What are the most popular eyeshadow palettes in 2025?
What are the most popular eyeshadow palettes in 2025?
Blog Article
What are the most popular eyeshadow palettes in 2025?
The following is a list of the most popular eyeshadow palettes in 2025, which is organized based on color performance, functional design and user reputation: (from a professional eyeshadow box supplier)
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Four-color eyeshadow palette[/caption]1. Multi-functional popular palette
Karslan Soft Starry Ten-color Eyeshadow Palette
Combines eyeshadow, contouring, blush, and highlighter functions, and can handle the entire face makeup in one palette, suitable for novices to quickly get started.
Mainly earth tones, with pearlescent, matte, and shimmery textures, the color is natural and not easy to smudge, and the durability has been widely praised.
Perfect Diary Cloud Shade Eyeshadow Comprehensive Palette
Mainly combines matte and shimmer, adds mica powder to improve skin adhesion, and the anti-sweat and oil-resistant formula is suitable for summer makeup.
Innovative magnetic layered design, supports free replacement of color blocks to meet personalized needs
2. Classic Nude Makeup Palette
3CE#FLAT CALL "Oatmeal Latte" Four-Color Palette
Full matte low-saturation oatmeal color, specially designed for puffy eyelids, matte velvet texture creates a natural and deep feeling.
Portable and lightweight, suitable for daily scenes such as commuting and dating, fine powder without flying powder.
CHARLOTTE TILBURY Cement Gray Brown Palette
Morandi gray brown tone with micro-shimmering pearlescent, creating a cool and high-end feeling, soft color rendering suitable for Asian skin tone.
Comes with a tutorial card to guide novices to complete the gradient smudge.
3. Professional Makeup Palette
TOM FORD Phantom Four-Color Eyeshadow Palette
Limited colors such as peach brown and rose gold, matte and wet sequins, the makeup effect is both deep and smart.
The powder is as smooth as silk and lasts for up to 12 hours, suitable for important occasions.
Natasha Denona 15-color metal palette
Highly saturated purple, electric blue and other avant-garde colors, natural transition between metallic luster and matte, suitable for creative makeup effects.
Super strong color rendering, wet use can enhance color tension.
IV. Innovative design palette
Mao Geping four-color DIY palette
Supports free combination of matte, pearlescent, and sequin color blocks, and the magnetic design is easy to replace to meet customized needs.
Matte colors are optimized for Asian eye shapes, and the smudge-free feeling.
Fenty Beauty Kilawatt Highlight Eyeshadow Two-color Palette
Combining the functions of highlight and eyeshadow, the metallic polarized color can be used for brightening the eye head and modifying the cheekbones at the same time.
The texture is moist and fit, suitable for mixed oily skin.
Trend summary
In 2025, popular eyeshadow palettes will present two major directions: Practical (such as Carslan, 3CE) focus on multi-functionality and daily adaptability; Artistic (such as Natasha Denona, Fenty Beauty) focus on color innovation and texture breakthrough. Consumers can flexibly choose according to the makeup scene. Matte earth tones are still the mainstream, but the demand for high-saturation metallic colors has increased significantly.
In 2025, the popular trends of eyeshadow boxes will present diversified characteristics, combining the innovation of color, texture, function and design concept, mainly reflected in the following directions:
1. Polar collision aesthetics
Minimalist nude makeup style : Emphasis on natural makeup, eyeshadow palettes are mainly natural colors such as low-saturation earth tones and oatmeal colors, and matte or micro-pearlescent textures are used to create a "pseudo-bare makeup" effect to highlight the original skin texture.
Extreme colorism: The eyeshadow palette is bold and bold, integrating high-saturation colors (such as pottery red and pink purple) with metal sequin elements, showing dramatic visual effects through contrasting colors and layered smudges, responding to personalized expression needs.
2. Texture and function upgrade
Matte dominance: Velvet matte texture has become the mainstream, which can be used to shape the depth of the eye contour, and can also achieve a practical combination of "matte primer + local brightening" by superimposing pearlescent or wet powder texture.
Multifunctional integration: The design of eyeshadow palette tends to be multi-purpose, such as incorporating contouring, blush, and highlight blocks, or replacing highlights with micro-shimmer colors to meet the needs of full-face makeup, with both portability and cost-effectiveness.
3. Technological innovation and user experience
Long-lasting anti-smudge: Brands generally optimize the formula process to improve the skin-fitting and sweat-resistant and oil-resistant properties of the powder, reduce the problems of flying powder and agglomeration, and prolong the exquisiteness of makeup.
Newbie-friendly design: Through color block zoning (such as base, deepening, brightening) and low saturation color rendering, the operation threshold is lowered, and the accuracy is improved by matching tools such as short blade brush heads.
IV. Balance between aesthetics and practicality
"Atmosphere" color matching: Popular palettes such as 3CE oatmeal latte palette and CHARLOTTE TILBURY cement palette are mainly neutral and Morandi colors, which are suitable for daily commuting and dating scenes.
Environmentally friendly and simple packaging: The brand pays attention to the aesthetics of the outer box design, using lightweight magnetic suction cups and sustainable materials, while using geometric cutting or artistic joint elements to enhance visual appeal.
Overall, the eyeshadow box market in 2025 not only caters to consumers' pursuit of high efficiency and practicality, but also retains the creative attributes of makeup as a copyright of self-expression, showing a differentiation trend of "basic models are more professional, and play makeup models are more extreme". Report this page